1965–1975, modern revivals

Hippie

Late-60s/70s counterculture — flowing fabrics, fringe, paisley, mixed prints, peace signs and free-spirit styling.

Palette: mustard burnt orange sage green rust denim wash earth brown
Signature garments: bell-bottom jeans fringe vest peasant blouse embroidered jacket sandals or moccasins headband long flowing skirt
Canonical brands: Free People (modern) Spell & The Gypsy (modern) Vintage Levi's Vintage Wrangler Vintage handmade

About

Hippie is the original late-60s/70s counterculture aesthetic — the visual identity of the anti-war, free-love, back-to-the-land movement. The look mixed military surplus with thrift-store finds, ethnic-print imports with handmade and crafted pieces, and soft natural fabrics with bell-bottoms, fringe vests, peasant blouses, headbands and flowing skirts. Adornment leaned heavily on paisley, tie-dye, embroidery, peace signs and macramé. Distinct from modern Bohemian (its less politically-coded fashion descendant) by being the original counterculture identity rather than the broader post-2010s style descriptor. Continues to anchor the festival aesthetic and the broader 70s-revival market.

Not Boho / Bohemian — Hippie is the original 60s/70s counterculture identity with political framing; Bohemian is the broader, less politically-coded modern fashion descendant.

On platforms

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