Hippie
Late-60s/70s counterculture — flowing fabrics, fringe, paisley, mixed prints, peace signs and free-spirit styling.
- Palette
- mustard burnt orange sage green rust denim wash earth brown
- Signature garments
- bell-bottom jeans fringe vest peasant blouse embroidered jacket sandals or moccasins headband long flowing skirt
- Canonical brands
- Free People (modern) Spell & The Gypsy (modern) Vintage Levi's Vintage Wrangler Vintage handmade
About
Hippie is the original late-60s/70s counterculture aesthetic — the visual identity of the anti-war, free-love, back-to-the-land movement. The look mixed military surplus with thrift-store finds, ethnic-print imports with handmade and crafted pieces, and soft natural fabrics with bell-bottoms, fringe vests, peasant blouses, headbands and flowing skirts. Adornment leaned heavily on paisley, tie-dye, embroidery, peace signs and macramé. Distinct from modern Bohemian (its less politically-coded fashion descendant) by being the original counterculture identity rather than the broader post-2010s style descriptor. Continues to anchor the festival aesthetic and the broader 70s-revival market.
Not Boho / Bohemian — Hippie is the original 60s/70s counterculture identity with political framing; Bohemian is the broader, less politically-coded modern fashion descendant.
On platforms
Hashtags to copy, brands to know, and live listings — per platform.
450.9k active hippie listings
Browse allUp to 5 hashtags per listing.
$5Kmzy78 Black Hippie Soul T Shirt Size
$20Bunny Hippie Multicoloured Patchwork Capri Pants
$200Silverfoxwndustries Vtg Robert Bruce Grubb All
$7Panicro9m1121 Volkswagen Hippie Bus Vintage Keychain
$6Agsternbrckk Pink Hippie Rose Button Up
$8Reclaimin2goods27 70s Groovy Hippie Costume Kit
$6Danilam6ncusa Hippie Rose Blue Long Sleeve
$5Am9ndaloriceb Greyblack Be Hippy Tank Top
$1370 Ty Beanie Baby Hippie Tie
$20Mxjarue Blue And Red Printed Wide
$10Niftybu2ny Vintage Multiples Womens Skirt Size
$58pencilvestel8 Blue And Multi Coloured Boho Skirt
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More like this
70s Boho
Stevie Nicks-coded hippie romantic — fringed shawls, flared jeans, suede platforms, lace and floppy hats.
Bohemian
The free-spirited contemporary heir to 1960s and 70s hippie style — flowing maxi dresses, layered jewellery, embroidery and wanderlust.
Cottagecore
Romanticised pastoral domestic life — flowy florals, prairie dresses and soft natural fabrics.
Mori Kei
Japanese 'forest girl' aesthetic — layered earth-tone linens, lace, loose braids and the imagined wardrobe of a contemporary woman in a wooded cottage.
Indie (2010s)
Tumblr-era indie — vintage flannels, warm 35mm filtering, festival outfits and manic-pixie undertones.
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