Incroyables and Merveilleuses
Late-1790s post-revolution French dandy and fashion-victim subculture in absurdly exaggerated cravats, lapels, and high-waist gowns.
- Palette
- ivory powder blue rose burgundy gold black
- Signature garments
- tied muslin chemise gown wide-lapel double-breasted tailcoat knee breeches with hessian boots bicorne hat silk shawl turban or bandeau
- Canonical brands
- historical reproduction makers Vivienne Westwood (revival reference)
About
Les Incroyables (the Unbelievables, men) and Les Merveilleuses (the Marvellous, women) were a brief but famous Parisian fashion subculture of the Directoire period (roughly 1795 to 1799), in the immediate aftermath of the Reign of Terror, when surviving aristocratic and bourgeois youth threw themselves into a deliberate, almost manic visual exuberance. Incroyables wore enormous cravats wrapped to the chin, oversized double-breasted coats with ridiculously wide lapels, exaggerated bicorne hats, knee breeches, hessian boots with tassels, monocles, and powdered hair tied back. Merveilleuses wore high-waisted neoclassical chemise gowns of sheer muslin (sometimes daringly worn over flesh-coloured tights or even dampened to cling), Greek-revival sandals, turbans and bandeaux, and enormous silk shawls. Both groups affected a deliberate speech impediment (avoiding the rolled R, possibly to mock revolutionary Republican speech). The look has been continually revived — through Empire-line Regency dressing, through 18th-century-coded couture (Galliano, Vivienne Westwood, Christian Lacroix), and through any moment of historical-drag fashion exuberance.
Not Regency — Incroyables and Merveilleuses are the specific late-1790s Directoire French fashion-victim subculture, two decades earlier than English Regency proper, with much more exaggerated and politically-loaded styling.
On platforms
Hashtags to copy, brands to know, and live listings — per platform.
13 active incroyables and merveilleuses listings
Browse allUp to 5 hashtags per listing.
$11Emilia26 Ann Taylor Incroyable Navy Blue
$100Anthropologie Tilda Slip Dress Blue
$57Vicktoriyuh Orange And Red Babydoll
$20Aliciasophia90 Incroyable Tee
$15Thebeeselbows Hark A Vagrant By
$11Marmaladeocean This Is An Adorable Vintage
$40Browntwinz Mens Size 38 Ugly Christmas
€350Damesjadis Diesel Leather Shoulder Bag
€270Damesjadis Miss Sixty Archive Leather
€500Damesjadis Archive Diesel Leather
€400Damesjadis Afghan Vintage Penny Lane
€150Damesjadis Utility Gorpcore
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