What is eBay's VeRO programme and how does it affect sellers?
VeRO (Verified Rights Owner) is eBay's IP protection programme. Brand owners can submit takedown requests for listings they believe infringe their intellectual property. VeRO takedowns remove your listing, may suspend your account, and accumulate in your record. Common triggers: selling counterfeit goods (obvious), but also selling genuine items with branded logos if the brand has submitted a broad VeRO claim. To appeal a VeRO takedown, you need to demonstrate authenticity to the brand owner — not to eBay. Prevent VeRO issues by authenticating before listing.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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List once, sell everywhere
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