Depop vs Grailed: Which Is Better for Australian Sellers?

Depop and Grailed both work for Australian sellers, but they attract different buyers. Depop is strongest for sellers who trendy and vintage clothing, gen z market. Grailed suits sellers who premium menswear, streetwear, luxury items. Pick based on your inventory, not popularity.

Fees Compared

Fees determine your real margin, so start here. Depop charges 10% in seller fees. 10% commission applies to AU sellers. US and UK sellers pay 0% (seller fee removed late 2024).. Payment processing adds 2.9% + $0.30 via Depop Payments. Listing fees: free.

Grailed charges 9% in seller fees. 9% Grailed commission on every sale.. Payment processing adds PayPal: 4.4% + $0.30 for international AU sellers. Listing fees: free.

The fee difference is small. Your decision should come down to where your items sell faster and for more. Full breakdowns: Depop fees and Grailed fees.

Who's Buying Where

Buyer demographics shape what sells and at what price. Depop has roughly 800K Australian users, mostly 16–26, skewing 70% female. 90% of active users under 26. Third-largest market globally after US and UK..

Grailed has roughly 100K Australian users, mostly 18–35, skewing 80% male. Fashion-forward men; streetwear collectors; sneakerheads. Over 10 million active users globally..

If your target buyer is 16–26 and 70% female, Depop gives you a bigger pool. If they are 18–35 and 80% male, Grailed is the better bet.

Best Categories

Each platform has categories where listings move faster. Selling into those strengths matters more than any listing hack.

Depop: Vintage Clothing, Streetwear, Y2K Fashion, Band Tees, Denim, Accessories, Shoes. Trendy and vintage clothing, Gen Z market.

Grailed: Designer Menswear, Streetwear, Sneakers, Luxury Clothing, Vintage Denim, Jackets & Coats, Accessories. Premium menswear, streetwear, luxury items.

If your inventory spans both lists, selling on both platforms is the obvious move. Cross-listing takes minutes and doubles your exposure.

Shipping and Logistics

Shipping is where the hidden costs and headaches live. Get this wrong and your margins disappear.

Depop: No prepaid labels in Australia. self-arrange via Australia Post or couriers. Most AU sellers charge $10–$12 for standard items, $12–$15 for bulky pieces. Baking postage into the item price improves conversion.

Grailed: Primarily international shipping from Australia. Expect $15–$40+ for international parcels. Use Australia Post International Economy or Express. Factor customs and duties into pricing for overseas buyers.

Neither platform is dramatically easier. The real difference is buyer expectations. Depop buyers and Grailed buyers have different tolerances for shipping speed and cost. Factor that into your pricing.

The Verdict

There is no universal winner. Depop works best if you sell Vintage Clothing and Streetwear to 16–26 buyers. Grailed works best if you sell Designer Menswear and Streetwear to 18–35 buyers.

For most Australian resellers, the answer is both. List where the buyers are, not where you are most comfortable.

Cross-listing across Depop and Grailed is the fastest way to test which works for your inventory. Try Shopfront free and manage both from one dashboard.