eBay vs Facebook Marketplace: Which Is Better for Australian Sellers?

eBay and Facebook Marketplace both work for Australian sellers, but they attract different buyers. eBay is strongest for sellers who highest volume, widest reach, established sellers. Facebook Marketplace suits sellers who fast local sales, furniture, bulky items. Pick based on your inventory, not popularity.

Fees Compared

Fees determine your real margin, so start here. eBay charges 0% in seller fees. 0% for sellers under $25K/year annual sales. 13.4% final value fee applies above that threshold.. Payment processing adds Included in final value fee via eBay Managed Payments. Listing fees: 250 free listings/month for individual sellers; store subscriptions give more..

Facebook Marketplace charges 0% in seller fees. 0% for local pickup (cash or direct bank transfer). 10% fee applies when using Facebook's checkout for shipped items.. Payment processing adds Varies. cash, bank transfer, or Meta Pay (for shipped items). Listing fees: free.

The fee difference is small. Your decision should come down to where your items sell faster and for more. Full breakdowns: eBay fees and Facebook Marketplace fees.

Who's Buying Where

Buyer demographics shape what sells and at what price. eBay has roughly 12 million Australian users, mostly 25–55, skewing balanced. Broad Australian audience; strongest for practical categories and collectables.

Facebook Marketplace has roughly 17.2 million Australian users, mostly 25–50, skewing balanced. Broadest reach in Australia. 75.6% of eligible Australians (13+) actively use Facebook..

If your target buyer is 25–55 and balanced, eBay gives you a bigger pool. If they are 25–50 and balanced, Facebook Marketplace is the better bet.

Best Categories

Each platform has categories where listings move faster. Selling into those strengths matters more than any listing hack.

eBay: Electronics, Collectables, Clothing, Shoes & Accessories, Auto Parts & Accessories, Homewares, Sporting Goods, Books, Vintage Items. Highest volume, widest reach, established sellers.

Facebook Marketplace: Furniture, Homewares, Electronics, Baby & Kids Items, Gym Equipment, Musical Instruments, Tools, Vehicles & Parts. Fast local sales, furniture, bulky items.

If your inventory spans both lists, selling on both platforms is the obvious move. Cross-listing takes minutes and doubles your exposure.

Shipping and Logistics

Shipping is where the hidden costs and headaches live. Get this wrong and your margins disappear.

eBay: Australia Post labels and Sendle integration available directly in platform. Calculated or flat-rate shipping supported. eBay Global Shipping Programme for international. Sendle ceased operations January 2026. use Australia Post or Aramex.

Facebook Marketplace: Primarily local pickup. Sellers arrange their own shipping for non-local sales. No integrated shipping solution. Cash on pickup is the norm. request bank transfer for safety over unknown amounts.

Neither platform is dramatically easier. The real difference is buyer expectations. eBay buyers and Facebook Marketplace buyers have different tolerances for shipping speed and cost. Factor that into your pricing.

The Verdict

There is no universal winner. eBay works best if you sell Electronics and Collectables to 25–55 buyers. Facebook Marketplace works best if you sell Furniture and Homewares to 25–50 buyers.

For most Australian resellers, the answer is both. List where the buyers are, not where you are most comfortable.

Cross-listing across eBay and Facebook Marketplace is the fastest way to test which works for your inventory. Try Shopfront free and manage both from one dashboard.