Do hashtags still work on Depop in Australia: The Full Breakdown

Depop removed hashtag search in 2022. hashtags no longer function as searchable tags. However, including relevant words at the end of a description (e.g., 'vintage retro y2k 90s indie cottagecore') can still aid Depop's internal categorisation algorithm. The main search driver is the listing title. Focus your effort on keyword-optimised titles rather than hashtag lists. Any hashtags in descriptions are decorative. they won't drive discovery. That covers the basics. But there is more to it than a one-paragraph answer can capture. If you just need the short version, see our quick answer page. This guide goes deeper.

The Short Answer

Depop removed hashtag search in 2022. hashtags no longer function as searchable tags. However, including relevant words at the end of a description (e.g., 'vintage retro y2k 90s indie cottagecore') can still aid Depop's internal categorisation algorithm. That is the version you can tell a mate over coffee. The rest of this post explains why, with numbers and platform-specific detail.

The Full Story

Most sellers ask this question when something is not working as expected. The answer changes depending on what you sell, where you sell it, and how long you have been at it.

Depop removed hashtag search in 2022. hashtags no longer function as searchable tags. However, including relevant words at the end of a description (e.g., 'vintage retro y2k 90s indie cottagecore') can still aid Depop's internal categorisation algorithm. The main search driver is the listing title. Focus your effort on keyword-optimised titles rather than hashtag lists. Any hashtags in descriptions are decorative. they won't drive discovery. But context matters. A seller moving vintage clothing on Depop faces different realities than someone shifting electronics on eBay. The rules are the same; the application is not.

Take Depop as an example. With 800K AU users, mostly 16–26, the audience expects a certain standard. 90% of active users under 26. Third-largest market globally after US and UK.. That buyer profile shapes how this question plays out in practice.

The edge cases trip people up. New sellers assume one approach works everywhere. Experienced sellers know each platform has its own norms, and those norms shift every few months. Staying current is part of the job.

How This Works on Each Platform

The answer to "Do hashtags still work on Depop in Australia?" depends on where you are selling. Here is how it breaks down across Depop.

Depop

Depop charges 10% in seller fees. 10% seller commission plus 2.9% + $0.30 payment processing. Around 13% total. Boosted listings cost an additional 8% of sale price.. The audience skews 70% female, 16–26, and they are here for Vintage Clothing, Streetwear, Y2K Fashion. See the full Depop fees breakdown for exact numbers.

Trendy and vintage clothing, Gen Z market. If that matches your inventory, this platform works in your favour. On the flip side: non-fashion items, older demographics.

Common Mistakes

Sellers get this wrong more often than you would think. Here are the patterns we see repeated.

• Assuming every platform works the same way. Each has its own fee structure, buyer expectations, and listing norms.
• Not checking the numbers before committing. Fees, shipping costs, and payment processing all eat into your margins.
• Ignoring platform-specific buyer demographics. A listing that converts on one marketplace can sit untouched on another.
• Treating the FAQ answer as the whole picture. Quick answers cover the common case. Your situation might be the exception.

What to Do Next

Start by checking the numbers for your specific situation. General advice only gets you so far.

• Run your numbers through the Depop calculator to see what you actually keep after fees.
• Check sold listings (not active ones) to see what buyers actually pay for similar items.
• Read our related questions for more context on this topic.

Getting the full picture matters more than getting a quick answer. Now you have the platform-specific detail to make a decision that fits your selling style. If you are listing across multiple marketplaces, Try Shopfront free to manage everything from one place.