How to Sell Maternity Wear in Australia
The best platforms for selling maternity wear in Australia are Depop and Facebook Marketplace. Short usage period means items are often in excellent condition; seasonal demand varies.
Best Platforms for Maternity Wear
Depop
10% feeFashion-first platform with a Gen Z audience. Works well for maternity wear with strong visual appeal.
Facebook Marketplace
FreeZero seller fees and local pickup option. Ideal for maternity wear where buyers want to inspect before purchasing.
Pricing Maternity Wear
Maternity basics (jeans, tops) sell for $10-25 each. Designer maternity pieces (Ripe, Isabella Oliver) hold 40-50% of retail. Bundles of 5-10 pieces by size sell best. Short selling window — list quickly once sourced as demand is constant but specific to size.
Market context: The fashion industry contributes 2–8% of global greenhouse gas emissions.
Source: Geneva Environment Network, 2025
Where to Source Maternity Wear in Australia
Facebook Marketplace bundles from new mothers are the primary source. Most maternity wear is worn for 3-4 months and then offloaded in bulk. Ripe Maternity, Soon Maternity, and ASOS Maternity are the recognisable brands. Op shops occasionally have maternity sections.
Photography Tips for Maternity Wear
Flat lay or on-body shots. Show the stretch panels and any wear. Group by size and season. Clean, styled photos sell maternity wear — buyers want to feel good about their purchase.
Shipping Tips
- Australia Post Parcel Post with tracking is the go-to for most items. Budget $10-15 for standard-sized parcels.
- Poly mailers work for clothing and soft goods — they're lighter and cheaper to post than boxes.
- For rigid items, use a box with at least 2cm of padding on all sides. Newspaper works in a pinch, but bubble wrap is better.
- Print labels at home if you're shipping regularly — it saves time at the post office and gives you tracking automatically.
- Offer combined shipping if you sell multiple items. Buyers appreciate the discount and you save on packaging.
- Always get proof of postage. A tracking number or Australia Post receipt is your only defence in a delivery dispute.
Sell Maternity Wear on Each Platform
Each platform has different strengths for maternity wear. Check the individual guides for platform-specific tips.
What Sellers Say
“What band are you on? Once you hit Band 3 on MyPost Business the savings really kick in.”
— Australian Depop Sellers Facebook group, 2026
“Sellers who lowered their shipping price and increased the item price saw sales almost double.”
— Australian Depop community observation, 2026
“Their complaints process is ridiculously inaccurate — it's all AI and there's no human review available.”
— Australian seller on Facebook Marketplace brand flagging, 2026
Frequently Asked Questions
What's the best platform to sell maternity wear in Australia?
Depop is generally the strongest platform for maternity wear in Australia, followed by Facebook Marketplace. Short usage period means items are often in excellent condition; seasonal demand varies
How much can I make selling maternity wear?
Maternity basics (jeans, tops) sell for $10-25 each. Designer maternity pieces (Ripe, Isabella Oliver) hold 40-50% of retail. Bundles of 5-10 pieces by size sell best. Short selling window — list quickly once sourced as demand is constant but specific to size.
Where can I source maternity wear for resale in Australia?
Facebook Marketplace bundles from new mothers are the primary source. Most maternity wear is worn for 3-4 months and then offloaded in bulk. Ripe Maternity, Soon Maternity, and ASOS Maternity are the recognisable brands. Op shops occasionally have maternity sections.
How should I price used maternity wear?
Maternity basics (jeans, tops) sell for $10-25 each. Designer maternity pieces (Ripe, Isabella Oliver) hold 40-50% of retail. Bundles of 5-10 pieces by size sell best. Short selling window — list quickly once sourced as demand is constant but specific to size. Always check recently sold listings on eBay (filter by "Sold" and "AU Only") to get current market pricing rather than relying on active listing prices, which are often inflated.
What shipping method works best for maternity wear?
Standard Australia Post Parcel Post with tracking works well for maternity wear. Most items in this category ship for $10-15 domestically. Use poly mailers for soft goods and boxes with padding for anything rigid. Always get proof of postage — it's your protection in any buyer dispute.
Sell Maternity Wear Across Multiple Platforms
List your maternity wear once and crosslist to Depop, Facebook Marketplace automatically. When an item sells on one platform, Shopfront marks it as sold everywhere — no double-selling, no manual updates.
Start Crosslisting FreeAU Reselling Market Data
Fashion and apparel accounted for $11.6 billion in Australian online spending in 2025.
Source: Australia Post eCommerce Report, 2026
The vintage clothing market in Australia grew 22% in 2024, outpacing overall secondhand apparel growth.
Source: Credence Research / ThredUp Australia data, 2024