Op shops belong online too.
Multi-channel selling for ANZ charity retail. Bulk-list donor stock to eBay, Depop and Grailed with AI, sync inventory across every store, and give volunteers a tool that's actually easy to use.
Built in Melbourne · ABN/ACNC and NZBN-registered charities welcome
Built for the way op shops actually run.
We've spent the last two years working with Australian and New Zealand charity retailers. These are the three things that make the difference.
Donor stock is unpredictable
One day you're sorting designer denim, the next it's homewares. Shopfront's AI listing pipeline handles every category — generate titles, descriptions, categories and tags from a photo, no manual templates required.
Volunteers turn over
New volunteers shouldn't need a week of training to list. Bulk-upload photos, review listings as a team, and publish to eBay, Depop and Grailed with permissions that match each role — without sharing logins.
Multi-store inventory is messy
If you run several op shops or work with a head office, Shopfront keeps inventory in sync across stores and channels. One sale anywhere updates everywhere — no more double-listings or oversells.
Designed for volunteers, not engineers.
The single biggest difference between Shopfront and a generic ecommerce tool: every screen is built to be safe, fast and learnable for someone who's never sold online before.
Skip the training shift
A new volunteer can list their first item within minutes of joining. No spreadsheet templates to memorise, no platform-specific quirks to learn — they review what the AI suggests and hit publish.
Roles, not shared logins
Owners run pricing and payouts. Listers add stock. Viewers see numbers. New volunteers join in minutes; departing volunteers lose access in one click.
Forgiving by design
Mistakes are easy to undo. Drafts wait for review. Bulk-edits revert with a click. The interface is built to be safe in the hands of someone using it for the first time.
More than just listing.
AI listing is the headline, but charity teams come to us for the breadth — pricing intelligence, image enhancement, custom AI templates per marketplace, scheduling and a public API to plug Shopfront into the systems you already run.
AI listing generation
Drop up to 300 photos. AI generates titles, descriptions, categories, attributes and pricing for every channel.
Bulk upload
AI auto-groups front, back and detail shots of the same item into a single listing — volunteers don't sort manually.
Marketplace integrations
Direct API to eBay and Shopify, Chrome extension to Depop and Grailed — all four channels from one workspace.
Smart category mapping
Cross-marketplace category matching with confidence scoring — eBay item specifics, Depop tags, Grailed schema, Shopify taxonomy.
Custom AI templates
Tune the AI per marketplace — brand voice, tone, formatting rules and example listings the AI uses as reference.
AI image enhancement
Background removal, studio lighting and smart cropping in seconds. Catalog-ready photos without a photo studio.
AI pricing analysis
Visual search plus live marketplace research. Recommended, quick-sale and premium price points with competitor benchmarks.
Sales detection & auto-delist
When something sells anywhere, it disappears from every other channel automatically. No oversells, no manual cleanup.
Scheduling & auto-relist
Schedule listings to go live later. Auto-relist on a recurring schedule to stay visible in marketplace search.
Workflows
Pipeline, grid and calendar views. Track every item from review through to listed, sold and completed.
Teams & permissions
Role-based workspaces — owners, listers and viewers. Audit trail per team member, no shared logins.
Public REST API
Sync and async endpoints for listings, categories, image enhancement and pricing. Plug Shopfront into your existing systems.
Two ways to work with us.
Pick the path that matches your operation. Both plans are tailored for ACNC-registered Australian charities and NZ Charity Services–registered organisations.
List donor stock at scale on eBay, Depop and Grailed with our AI bulk lister.
Talk to our team- Unlimited active listings
- Unlimited AI listing generation & background removal
- Bulk uploader — hundreds of photos into hundreds of listings
- Team workspaces with role-based permissions
- Unlimited marketplace connections
- Inventory sync across stores and channels
- Direct account management from our Melbourne team
Plug Shopfront's listing AI directly into your existing systems.
Talk to our team- Unlimited AI listing generation & background removal
- Simple REST API with documented integration support
- Production SLA with 99% uptime target
- Local engineering support based in Melbourne
- ACNC/ABN and NZBN-verified pricing for registered charities
Common questions from ANZ charity teams.
Let's get your op shop online.
Bring your ABN/ACNC registration (or NZBN and NZ Charity Services registration) and a quick picture of your stock pipeline. We'll show you exactly how Shopfront fits your team — and what a 12-month plan looks like.