The Resale Operations Playbook 2026
How stronger listings keep clothing in use. A practical guide for resale organisations, charities, reuse operators and marketplace ops teams, with a foreword from Seamless.
29-page playbook · Free, no email required
What’s inside
- Why operations matter for circularity: 1.51 billion clothing items sold in Australia in 2024, and 220,000 tonnes sent to landfill
- Listing quality standards: the minimum every listing needs, and six mistakes that cut sell-through
- Condition notes that build trust: a shared grading framework and how to describe common flaws
- Photography standards: the five must-have shots and a setup any team can repeat
- Reducing avoidable returns: the top causes, and what actually works
- Supporting volunteers and distributed listers: onboarding, lightweight QA and SOPs that get used
- What to measure: six metrics, from time-to-list to return rate
- Three printable templates: a listing quality checklist, a condition notes guide and a photo standards cheat sheet
Built for the teams doing the real work: charity and op shop retail, reuse operators, seller-support teams and marketplace ops. It’s a free download with no email required, so download it, share it and pin it where listings happen.
Every listing is an act of trust
Of the roughly 310,000 tonnes of clothing donated to op shops each year, 86 per cent is usable. Whether it finds a buyer depends on how well it’s described, graded and photographed. The playbook is about the practical habits behind that: consistent photos, honest condition notes and a quick check before anything goes live.
With a foreword from Ainsley Simpson, CEO of Seamless, Australia’s clothing stewardship scheme.