Eclectic Grandpa aesthetic
Pinterest's 2024 trend pick — kitschy knitwear, sweater vests, loafers and granddad layering worn ironically by Gen Z.
- Palette
- mustard rust forest green cream burgundy navy
- Signature garments
- sweater vest cardigan Oxford shirt pleated wool trouser loafer baseball cap tweed blazer
- Canonical brands
- Bode J.Crew Drake's Brooks Brothers Polo Ralph Lauren
About
Eclectic Grandpa was named in Pinterest's official 2024 Predicts trend report and crossed over to TikTok in early 2024 with 12+ million views. The wardrobe is granddad-by-design: striped and jacquard sweater vests, ribbed cardigans, cotton button-ups, pleated trousers, loafers, baseball caps, wristwatches and tortoiseshell glasses. The look layers — sweater vest over button-up, cardigan over polo — and skews maximalist in its mix of patterns and textures. Adopters cited included Harry Styles, Tyler the Creator, Emma Chamberlain, Alexa Chung, Gigi and Kendall. Distinct from Dadcore (which leans utilitarian), Eclectic Grandpa is fussier and more ornamented — closer to a retired professor's closet than a suburban father's garage. Bode and J.Crew's Brendon Babenzien-era collections are the high-fashion blueprint.
Not Dadcore — Eclectic Grandpa is fussier and more layered (knitwear, prints, loafers); Dadcore is utilitarian (cargos, dad sneakers, fleece).
On platforms
Hashtags to copy, brands to know, and live listings — per platform.
60k active eclectic grandpa listings
Browse allUp to 5 hashtags per listing.
$44Brooaeemeekk Polo Ralph Lauren Mens Cowl
$35Abb1epaige49 1990s Chaps Ralph Lauren Flag Pocket
$270Blail1 Original Christmas Painting 11x14 Abstract
$6Erfbb Universal Thread Red Sweater In
$10Sjizzit Butterfly Resin Lapel Pin Pinback
$15Midheele7 Vintage Italian Capodimonte Porcelain Bisque
$70Aspenden5ey Betsey Johnson Necklace Best In
$24559 Thanksgiving Pilgrim Figurines Set Of
$9Emougg92 Hollister Co Navy Oversized Cardigan
$39559 Thomas Collectors Edition Radio Bd
$50599 Christmas Patchwork Quilt 88x96 Blue
$33Figureikout6 Tiara International Christmas Collection Cardinal
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More like this
Dadcore
Suburban-dad menswear adopted ironically and then earnestly — chunky New Balance, cargo shorts, fleece, baseball caps, polo shirts.
Light Academia
Sun-dappled scholarly dressing — cream cable knits, tweed blazers, tan loafers and an armful of vintage books.
Old Money
A WASP-coded uniform of cashmere, polos, loafers and pearls signalling generational, logo-less wealth.
Tenniscore
Court-coded preppy sportswear — pleated skirts, polos, cable-knit vests and crisp whites — worn off the court as everyday style.
Grandpacore
Cosy old-man wardrobe revival — chunky cardigans, pleated trousers, argyle vests, flat caps and the 1970s grandfather wardrobe worn ironically and earnestly.
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