Eclectic Grandpa aesthetic
Pinterest's 2024 trend pick — kitschy knitwear, sweater vests, loafers and granddad layering worn ironically by Gen Z.
- Palette
- mustard rust forest green cream burgundy navy
- Signature garments
- sweater vest cardigan Oxford shirt pleated wool trouser loafer baseball cap tweed blazer
- Canonical brands
- Bode J.Crew Drake's Brooks Brothers Polo Ralph Lauren
About
Eclectic Grandpa was named in Pinterest's official 2024 Predicts trend report and crossed over to TikTok in early 2024 with 12+ million views. The wardrobe is granddad-by-design: striped and jacquard sweater vests, ribbed cardigans, cotton button-ups, pleated trousers, loafers, baseball caps, wristwatches and tortoiseshell glasses. The look layers — sweater vest over button-up, cardigan over polo — and skews maximalist in its mix of patterns and textures. Adopters cited included Harry Styles, Tyler the Creator, Emma Chamberlain, Alexa Chung, Gigi and Kendall. Distinct from Dadcore (which leans utilitarian), Eclectic Grandpa is fussier and more ornamented — closer to a retired professor's closet than a suburban father's garage. Bode and J.Crew's Brendon Babenzien-era collections are the high-fashion blueprint.
Not Dadcore — Eclectic Grandpa is fussier and more layered (knitwear, prints, loafers); Dadcore is utilitarian (cargos, dad sneakers, fleece).
On platforms
Hashtags to copy, brands to know, and live listings — per platform.
47.3k active eclectic grandpa listings
Browse allUp to 5 hashtags per listing.
$18Juill14l Vintage 90s Y2k Russ Petite
$30Resellerplts97 Tejidos Parillo The Costa Unisex
$28Aniqavg14 Gray Wool Vest With White
$14Thesecondstudoo Vintage Irvine Park Tan Long
$22Annabanana1134 Vintage Lee Delta Gama Dad
$8Rvane32 Purple And Black Plaid Vest
$35631 London Fog Gray Brown
$9Finds Van Heusen Gray Pinstripe Long
$24Caitzinclaire11 Aritzia Babaton 100 Merino Wool
$12Whatemonster67 Vintage 90s Stoudts Real Beer
$12Cielkodrive Funny Mans Face Taba Squishy
$50Voidthreadvoult True 90s Vintage Knit Sweater
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More like this
Dadcore
Suburban-dad menswear adopted ironically and then earnestly — chunky New Balance, cargo shorts, fleece, baseball caps, polo shirts.
Light Academia
Sun-dappled scholarly dressing — cream cable knits, tweed blazers, tan loafers and an armful of vintage books.
Old Money
A WASP-coded uniform of cashmere, polos, loafers and pearls signalling generational, logo-less wealth.
Tenniscore
Court-coded preppy sportswear — pleated skirts, polos, cable-knit vests and crisp whites — worn off the court as everyday style.
Grandpacore
Cosy old-man wardrobe revival — chunky cardigans, pleated trousers, argyle vests, flat caps and the 1970s grandfather wardrobe worn ironically and earnestly.
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