Cultural template since the 1960s; ongoing as a fashion category

Resortwear aesthetic

Holiday-luxe wardrobing of caftans, linen sets, raffia bags and floppy sun hats — the wardrobe of someone with a private pool somewhere warm.

Palette: white cream oatmeal vivid prints (alternative) turquoise coral
Signature garments: caftans linen co-ord sets slip dresses sarongs and pareos wide-brim sun hats raffia totes leather slides
Canonical brands: Cult Gaia Zimmermann Camilla Eres Heidi Klein Loro Piana Hermès

About

Resortwear (also Cruise Wear) is a fashion category designed for warm-climate vacations — think Saint-Tropez, Mykonos, the Hamptons, Tulum, Capri. The look centres on caftans (long flowing garments with origins in Middle Eastern and North African dress), linen sets, slip dresses, kaftans, sarongs, oversized sun hats, raffia tote bags, leather slide sandals and statement gold jewellery. Fabrics are lightweight and breathable: linen, cotton, silk, gauze, chiffon. The colour story spans either head-to-toe white/cream/oatmeal (the elevated minimalist version) or vivid prints (the maximalist Pucci-era version).

Not Italian Summer — Resortwear is the broader warm-climate-luxury category; Italian Summer is its specifically Mediterranean expression.

On platforms

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