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Bohemian aesthetic — Patchwork maxi skirt, layered statement jewelry, peace signs, and natural setting are direct visual cues for the Bohemian aesthetic.
Modern descendant of 60s/70s; current luxe revival from 2024

Bohemian aesthetic

The free-spirited contemporary heir to 1960s and 70s hippie style — flowing maxi dresses, layered jewellery, embroidery and wanderlust.

Palette
cream rust mustard terracotta deep red olive
Signature garments
maxi dresses peasant blouses fringed suede jackets kimono-style cover-ups wide-brim hats ankle boots embroidered tunics
Canonical brands
Chloé Spell Free People Sezane Ulla Johnson Isabel Marant Doen

About

Bohemian (often shortened to Boho or Boho Chic) is the contemporary umbrella for the free-spirited, eclectic fashion approach descended from 1960s and 70s hippie culture. Where 70s Boho refers specifically to the source-decade aesthetic, Bohemian describes its modern continuation — flowing maxi dresses, peasant blouses, embroidery and patchwork, fur or suede vests, layered statement jewellery, kimono-style cover-ups, wide-brim hats, ankle boots and pieces drawing from Eastern European, Indian, Moroccan and Native American craft traditions. The aesthetic surged in the 2000s through Kate Moss/Sienna Miller-era Glastonbury imagery, became permanent festival-season fashion via Coachella, and is having a major luxe-revival moment via Chemena Kamali's Chloé.

Not 70s Boho — Bohemian is the contemporary continuation; 70s Boho specifically references the 1970s source decade.

On platforms

Hashtags to copy, brands to know, and live listings — per platform.

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70s Boho aesthetic — High-waisted flared jeans and peasant blouses with bell sleeves are signature 70s Boho garments, and the warm, earth-toned palette is spot on.

70s Boho

Stevie Nicks-coded hippie romantic — fringed shawls, flared jeans, suede platforms, lace and floppy hats.

Cottagecore aesthetic — The square neckline, voluminous lace sleeves, and flowing natural fabric perfectly capture the prairie dress silhouette and romantic styling.

Cottagecore

Romanticised pastoral domestic life — flowy florals, prairie dresses and soft natural fabrics.

Fairycore aesthetic — The image perfectly embodies the Fairycore aesthetic with its ethereal nature-spirit theme, featuring butterfly motifs, delicate floral elements, sheer fabrics, and a pastel color palette, all contributing to a whimsical, enchanted forest fantasy.

Fairycore

Ethereal nature-spirit aesthetic of flower crowns, butterfly wings, sheer pastel layers and shimmering forest fantasy.

Cowboycore aesthetic — Denim-on-denim 'cowboy tuxedo' with intricate embroidery and a concho belt are perfect examples of the aesthetic.

Cowboycore

Western Americana revived for 2024 — cowboy boots, fringe, suede, bolo ties and rhinestone yokes — supercharged by Beyonce's Cowboy Carter.

Italian Summer aesthetic — Silk headscarf, linen-like trousers, yellow mules, and the seaside setting perfectly capture the Italian Summer aesthetic.

Italian Summer

Mediterranean holiday aesthetic of linen, lemon prints, espadrilles, Vespa rides and the imagined Amalfi-coast version of summer.

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