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Strawberry Girl aesthetic — The white puff-sleeve sundress, strawberry picking setting, and subtle hair clip perfectly capture the American, sweeter, and softer romance of a summer farmer's market described.
originated August 2023 (TikTok via Hailey Bieber/Rhode)

Strawberry Girl aesthetic

A flushed, sun-bitten beauty look paired with milkmaid sundresses and pink-red linens — Hailey Bieber's August 2023 cousin to Tomato Girl.

Palette
strawberry red blush pink cream soft white rose
Signature garments
puff-sleeve milkmaid top white sundress embroidered strawberry tee ballet flat denim cutoff pink cardigan
Canonical brands
Rhode Skin Reformation Hill House Home Sandy Liang

About

Strawberry Girl began as a Hailey Bieber Rhode tutorial in August 2023, where she blended pink-toned cream blushes across cheeks and nose to mimic a sun flush, finished with freckles and a glossy raspberry lip. The makeup look quickly accreted a clothing wardrobe: white milkmaid tops with strawberry embroidery, balletcore pink ribbons, soft-focus puff-sleeve blouses, sundresses in cherry red and rose. Where Tomato Girl is Italian and saturated, Strawberry Girl is American, sweeter, and softer — closer to the romance of a summer farmer's market than a Capri lemon grove. The hashtag cleared 24 million TikTok views inside its first month.

Not Tomato Girl — Strawberry Girl is American, candy-pink and wholesome; Tomato Girl is Italian, deep-red and sun-baked.

On platforms

Hashtags to copy, brands to know, and live listings — per platform.

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