Peacock Revolution aesthetic — The red jacket, floral shirt, cravat, and decorative belt are all iconic elements of the Peacock Revolution, as is the wearer's persona.
1966 to 1969; ongoing menswear influence

Peacock Revolution aesthetic

Late-60s menswear rebellion against grey suits — floral shirts, kipper ties, velvet jackets, and Carnaby Street tailoring in bold colour.

Palette
paisley pink deep purple burgundy mustard bottle green ivory
Signature garments
velvet jacket Liberty floral shirt kipper tie cuban-heeled Chelsea boots silk cravat Tommy Nutter wide-lapel suit
Canonical brands
Mr Fish Tommy Nutter Granny Takes a Trip Liberty Biba Turnbull and Asser

About

The Peacock Revolution is the menswear earthquake that hit between roughly 1966 and 1969, when London's Carnaby Street and Kings Road became laboratories for a new male wardrobe that rejected the grey two-piece for a riot of colour, pattern, and decoration. The movement drew on Mod's earlier sharp tailoring but expanded it through Indian psychedelic textiles, Edwardian and Regency historical reference (military jackets, frogging, lace cuffs), Liberty floral prints, cravats and kipper ties, velvet two-pieces, satin shirts, and Cuban-heeled boots. Designers Tommy Nutter, Mr Fish (Michael Fish, who invented the kipper tie), Granny Takes a Trip, and Hardy Amies were the architects; Mick Jagger, the Beatles in Sgt Pepper, David Hemmings, and Patrick McGoohan were the wearers. The movement reset what was permissible for men's dress for a generation and is the direct ancestor of every later moment when menswear has accepted print, colour, and decoration — through 70s glam, through the New Romantics, through Dries Van Noten, through Harry Styles.

Not Mod — Peacock Revolution descends from Mod tailoring but explicitly rejects the grey-and-navy palette in favour of decorative print, colour, and historical reference.

On platforms

Hashtags to copy, brands to know, and live listings — per platform.

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